The classics always come back. This is how MORRO was born, the new wine bar in Pamplona that seeks to revive the essence of traditional bars with a renewed touch. Inspired by the signs of grocery stores and classic businesses, the visual identity combines a bold typeface with soft angles that reminds us of handwritten letters, along with a monospaced typeface that gives us a lot of personality thanks to its retro touch, as well as being very functional and versatile due to its excellent readability, and another script typeface that emulates the appearance of letters written with a brush. In this way, we achieve the nostalgia of the classic landed in a very current language. The illustrations provide a close and casual touch. The graphic proposal includes a backlit sign and a laminated menu, while the napkins evoke the nostalgia of the bars of yesteryear. The application of the identity extends to different supports, such as greaseproof paper for plates of sausages and promotional creatives for special events.